CASE STUDY

GOZZER RANCH GOLF & LAKE CLUB

1. INTRODUCTION 

Gozzer Ranch Golf and Lake Club, nestled along the stunning shores of Lake Coeur d'Alene in Harrison, ID, epitomizes a luxury lifestyle community. With an emphasis on family, fitness, health, and wellness, the club sought to enhance its member experience through improved amenities. One offering identified to improve was the club’s community cold plunge. 

2. PROBLEM IDENTIFICATION 

  • High Maintenance Requirements

    Frequent upkeep was necessary due to the tub's design and materials, leading to excessive staff involvement. 

  • Unreliable Component Functionality

    Members encountered issues with the tub's operation, detracting from their overall experience. 

  • Inconsistent Aesthetic Quality

    The materials used in the single-person tub did not align with Gozzer Ranch's luxury branding, impacting the overall aesthetic of its wellness facility. 

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3. IMPACT OF THE PROBLEM

  • Reduced Member Satisfaction

    The ongoing issues with the cold plunge tub led to frustration among members, impacting their overall experience at the club. 

  • Wait Times

    With a high user volume, members faced extended wait times, diminishing their satisfaction. 

  • Excessive Time and Money Expenditure

    Increased maintenance needs resulted in unnecessary expenditure, straining club resources. 

4. PROPOSED SOLUTION

To address these challenges, Gozzer Ranch decided to invest in a state-of-the-art multi-person cold plunge tub, prioritizing: 

Top-of-the-Line Components: No expense was spared in ensuring the tub's aesthetic, functional, and quality considerations. 

Design Considerations: The new tub was designed to integrate seamlessly into the club's luxurious environment, enhancing the overall member experience. 

5. OUTCOMES AND IMPROVMENTS

  • Increased Capacity

    The new tub successfully accommodated over 100 users daily throughout the summer, drastically reducing wait times.

  • Dramatically Reduced Maintenance

    The high-quality materials, components and design minimized upkeep requirements, allowing staff to focus on enhancing member services. 

  • Flawless Component Functionality

    The new installation functioned flawlessly, meeting and exceeding management and member expectations. 

  • Involved Customer Service

    Ongoing support ensured members had a positive experience and immediate assistance if needed. 

  • Attracting Discerning Clients

    The installation garnered attention from professional athletes, business owners, and A-list celebrities, enhancing Gozzer Ranch's reputation as a premier luxury community.

6. LESSONS LEARNED

Supply Extra Filters: The team recognized the importance of having one or two additional filters on hand for quick replacements during peak usage. 

Future Improvements: Prior to the 2025 season, plans include the addition of a higher output commercial chiller to enhance durability, reliability, and chilling capacity. 

7. CONCLUSION

The transformation of the cold plunge amenity at Gozzer Ranch Golf and Lake Club not only resolved prior issues but significantly elevated the member experience. The implementation of a high-quality, multi-person cold plunge fostered a deeper sense of community among health and wellness-oriented members. This innovation has reinforced Gozzer Ranch's commitment to providing top-tier amenities, ultimately increasing the value of the club’s offerings and solidifying its reputation in the luxury land development space. 

8. SUMMARY OF BENEFITS

  • Enhanced Member Satisfaction

    A robust and aesthetically pleasing cold plunge experience. 

  • Deepened Community Connections

    Increased camaraderie among members, fostering a sense of connection and belonging.

  • Elevated Brand Prestige

    Attracting high-profile clientele and enhancing the club's standing in the luxury market.

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